Similarly to how sculpting cuts the shape of a round or square face, highlighting cuts the weighing of a top-heavy heart-shaped face. Choosing a neutral shade of blush is best for this technique, where the blush is applied to the upper cheekbone (being careful not to apply it to the under-eye area), then blended back towards the temples.
The color can also be brought up across the brow bone. This technique is similar to the classic method, only lifting it a tad higher and using a c-shape motion instead of a figure-8.