In general..
One should apply a powder brush on the apple of the cheek and swipe on your cheekbone toward your hairline. The blush should be applied about 2 finger widths away from your nose , directly beneath the iris of the eye, below the nostril, and very near the hairline.
Round shaped face - apply blush straight across in a 45 degree to define your cheeks. This is where you want to apply the color to the face to
Square shaped face - apply brush with the idea to soften the edges or lines of your face. This
Long Shaped face - apply in the middle and curve a little bit to give your face more of a lift.
or
Face shape: Heart
Most flattering blush technique: Blend the blush over the lower part of the apple of your cheeks. This will help soften a pointy chin and fill out a narrow jaw area.
Face shape: Round
Most flattering blush technique: Sweep your blush under your cheekbones and up towards your temples. This will maximize your cheekbones and minimize the fullness of your face.
Face shape: Square
Most flattering blush technique: Swirl the blush in circular motions on top of the apples of your cheeks. This will downplay an angular bone structure and soften harsh lines.
Face shape: Long
Most flattering blush technique: Apply the blush on the outer apples of your cheeks, then sweep it straight back to your ears while blending very well to avoid a stripy effect. This will give your face a wider appearance.
http://www.dailymakeover.com/beauty_tips/face/the_best_blush_technique_for_your_face_shape
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